Eye-catching interactive 3D visualization Royal HaskoningDHV at the VNG congress
Royal Haskoning DHV has long been the main sponsor associated with the annual congress of the Association of Dutch Municipalities (VNG). Because the VNG celebrated their 100th anniversary in 2012, buy cialis Royal HaskoningDHV decided to emphasize their involvement in the congress during this anniversary edition on the Malieveld in The Hague. At the request of the leading engineering company, salve deLight Interactive developed a very distinctive eyecatcher. Visitors to the exhibition stand of Royal HaskoningDHV were able to use an interactive 3D table to redesign the entire arrangement of the Maliveld and view their creation entirely in 3D.
Our presentation had a great deal of attention. The interactive table really helped to engage in conversations with visitors.”
“We have always been strongly connected with the Dutch municipalities, buy which account for about a third of our turnover. There are few communities where we did not realize a sewage, roundabout or city hall, just to mention a few examples”, explains Boonstra Wijbe from Royal HaskoningDHV.
The Unit Manager of Property Management had therefore been keen to excel during the jubilee edition of the VNG Congress. Boonstra had two goals in mind in the interpretation of the concept of the exhibition stand. Under the canvas of the large tents, that also accommodate the well-known Pasar Malam on the Maliveld, Royal HaskoningDHV had to stand out above all other exhibitors. “And as a technology company, we really wanted to show everyone exactly where we stand in terms of buildings and spatial planning” said Boonstra.
A complicating factor was that the participants at the Congress VNG mainly consist of mayors and aldermen. “The proportion of subject-specific municipal officials in VNG Congress is therefore very limited,” said Boonstra. “And since the more political officials, as opposed to their professional colleagues, are limited in their knowledge while reading a blueprint, we were restricted in the way we would like to present us.” During a brainstorming session with the stand builder created by Boonstra the idea of an interactive affair of it.
“Our stand builder suggested the idea to do something with a 3D presentation to make sure that the story would be clear, even for the lesser technically skilled individuals.” The stand builder brought Boonstra in contact with deLight Interactive, which specializes in 3D visualization. Starting off with the idea of creating an interactive experience, all of those involved were immediately enthusiastic about the possibility to allow the visitors to redesign the Malieveld and watch their self-made designs of their ideal plans in 3D.
With the use of their self-made software mARk, deLight Interactive was able to translate the Malieveld and its immediate surroundings to a true 3D view. In addition, the specialists from deLight created an extensive library of three-dimensional versions of buildings and other objects. Boonstra: “In addition to all the famous buildings, you were also able to select between objects as a windmill or a mountain. All these elements could be used by the visitors of the VNG congress to virtually redesign the Malieveld.” The process of virtual redesign was surprisingly easy. By moving a special marker on the 3D table, people were able to walk through the digital version of the Malieveld. And by picking up objects and dropping them in a different position, interested parties could see the immediate effects of the transformation.
Considering our very specific demand and the short time given, the people of deLight delivered an excellent end result.”
“For the visitors, thanks to the 3D projection of the entire area, redesigning the Malieveld was very graphical and realistic,” says Boonstra. He looks back at a successful exhibition. “We succeeded in creating an eye-catching presentation. The physical presence of the interactive table really helped engaging in conversation with visitors.” According to -Boonstra, visitors enjoyed the brief moment of pretending to be an architect and project developer.
“I believe that the use of the interactive 3D table with its corresponding projection technique is an appropriate way to state that Royal HaskoningDHV is using the latest technologies to successfully adapt to every challenge within the urban areas. ” Boonstra is very positive about the role of deLight Interactive “Considering our very specific demand and the short time given, the people of deLight delivered an excellent end result.”
Besides being an effective eye-catcher at events, Boonstra also adds the possibilitiy of applying the interactive 3D table to their current engineering process. “Our engineers work with a lot of 3D modeling and CAD (computer aided design). The technology of deLight can be applied for those processes.”